Greg Georgaklis
May 19, 2017
Anticipation of Abundance
I was talking to a relatively new member family yesterday who has recently joined our partnership and they shared how our appeal of a few weeks ago transformed their relationship with Farmers To You. He described to me how when in the past we have asked for help in spreading the word about Farmers To You, he and his wife had been willing to share our postcards and $35 gift with others, but they never felt a sense of purpose or understood the collaborative nature of this partnership. Typically they found their enthusiasm and willingness waned. This time, however, he shared that our letter really struck a chord for him and his wife. The food we send each week to them from our partner farmers had really become part of their family life, and they also realized how much they actually talked about it with many of their friends. In short this had become an important part of their lives. He told me when the letter came they thought about what it would be like to have to hunt down similar or comparable food each week and realized that short of heading to Vermont each week, it would be very difficult.