Farmers To You - Marketing Manager

Marketing Manager

Hybrid remote and on-site in Boston, MA
Full-time, salaried $55,000 - $70,000
Reports to Community Engagement Manager

Position Summary

At Farmers To You, we believe in the importance of sustainability in food systems, climate-friendly farming, and the importance of clean and nutrient-dense foods, and strive to be a conduit connecting consumers and products. Our Marketing Manager understands people and builds awareness of how our services and products can satisfy their needs. They use creativity and versatility to develop and execute strategies, while they manage and inspire their team. This key member of the Marketing Team is proficient with day-to-day activities and strategies to drive achieved deadlines. This person will bring creativity and experience that will be instrumental to develop and enhance results-oriented relationships with customers and internal and external partners.

Essential Functions

Lead the execution of marketing plans

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct metrics analysis reporting to glean key insights for proposals and recommendations on tactics

Plan, create and develop campaigns to gain and retain customers and oversee content and distribution across various channels

Develop and enhance strategic partnerships with farms and vendors

Oversee the Content Management System for the website

Manage one Marketing Coordinator and collaborate cross functionally

Other duties as assigned

Required Skills, Education and Experience

Proven success in developing marketing plans and campaigns

Excellent written and verbal communication skills

Demonstrated leadership ability

Strong project management, multitasking, and decision-making skills

Bachelor’s degree in Marketing, Communications, or similar field of study and significant experience in Marketing and/or Sales (relevant combinations of education and demonstrable experience will be considered)

Proficient with Google Workspace and other common business computer programs and applications

Experience with marketing automation and CRM tools

Graphic design experience and knowledge of Canva and Adobe Creative Suite a plus

Experience with Klayvio (or similar multi-channel marketing automation software) a plus

Passion for food, cooking, regenerative agriculture and local food and farms a plus

Work Environment

Working remotely in the greater Boston area

Occasional customer engagement events happen indoors or outdoors in varying weather conditions

Travel to the Vermont office approximately 3 times per year

Work Hours

8 hours per day Monday through Friday with time flexibility

Some evening and weekend events possible

EEO STATEMENT

Farmers To You (FTY) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of any kind. FTY is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at FTY are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, sex, gender, sexual orientation or any other status protected by the laws or regulations in the locations where we operate. FTY will not tolerate discrimination or harassment based on any of these characteristics. FTY encourages applicants of all ages and abilities.

We value employees who share our passion for Healthy Farms, Healthy Families and a Healthy Planet.