Marketing Coordinator

Team: Sales and Marketing
Location: Boston area (company based in Middlesex, Vermont) 
Position Type: Full Time, Salaried
Reports to: Sales and Marketing Director
Pay Range: $45,000 - $55,000 anually

Apply via our Indeed posting.

The Marketing Coordinator is responsible for creating effective workflow processes to support content development, management and distribution. This key member of the Sales & Marketing team will support branding and messaging around themes of sustainability in the food system, climate-friendly farming, and the importance of clean and nutrient dense foods for families. The ideal candidate will be a strong writer/editor and be able to create excellent written, video, and digital content. They will also possess excellent skill and experience distributing this content across all possible channels -  website landing pages, social media, email, blogs, podcasts and traditional media. This role reports to the Sales & Marketing Manager. 

PRIMARY DUTIES & RESPONSIBILITIES - Not limited to, but include:

• Manage an editorial calendar that guides content development and distribution.
• Oversee the Content Management System for the website, creating, editing and updating marketing content, landing pages and home pages on the website.
• Create or assemble communications projects such as landing pages, newsletters, and promotional emails.
• Assist with copywriting, editing, and development of content that helps articulate the value of FTY in various channels, including: email, social, listservs, blog, print media and web.
• Engage with social media audiences by responding to comments and DMs, encouraging and engaging with user-generated content, paid and unpaid ads and staying up to date on trends that affect reach and effectiveness.
• Maintain and develop metrics dashboards to measure FTY reach and effectiveness in creating impressions and member sign ups. Report to the team weekly.
• Develop strategic partnerships with farms and vendors with the purpose of connecting farmers to customers, driving sales, and strengthening branding.
• Assist with management of the company’s photography and video library. Provide support for photo shoots and video production.
• Develop a deep understanding of the Farmers To You brand values, and help build this understanding with partners, customers and staff. 
• Support product sampling and marketing events in Boston and Vermont.

SKILLS & QUALIFICATIONS

• Outstanding communication and presentation skills.
• Strong writing and editing skills.
• An analytical mind and interest in data.
• Marketing and sales processes awareness and experience.
• A record of successful project management.
• Skilled in interpersonal relations and collaboration with demonstrated poise, tact and diplomacy.
• Proven experience using Facebook Business Manager and social media to increase awareness and drive sales.
• Proficient with Google Workspace and other common business computer programs and applications; comfortable learning new programs.
• A bachelor’s degree in Marketing, Communications, etc., or 3 years of professional experience
• Able to juggle, prioritize, and advance multiple projects successfully while tracking results and communicating project timelines with project stakeholders.
• Attention to detail, highly organized and flexible.
• Graphic design experience and knowledge of Canva and Adobe Creative Suite a plus.
• Experience with Campaign Monitor (or similar email building software) a plus
• Passion for food, cooking, regenerative agriculture and local food and farms a plus

CORE VALUES

• Exemplifies integrity, honesty and trust
• Encourages innovation, creativity and simplicity
• Takes pride in quality work
• Embodies individual initiative and accountability
• Committed to a healthier food system, and a cleaner, more sustainable planet.

DISCLAIMER

Duties, responsibilities and activities may change or new ones may be assigned at any time as needed.